Consumers aged 60-plus will account for up to 60 percent of urban consumption growth to 2030 – McKinsey
An excellent report from McKinsey identifies nine groups of urban consumers that are projected to generate three-quarters of global urban consumption growth from 2015 to 2030. That’s now!
Ageing is inevitable. Children in the future will live longer than adults today. The best thing we can do now is to create the future that we are ready to age by ourselves.
As birthrates fall and life spans lengthen, there’s plenty of room for expansion in this market, because babies grow out of diapers, but incontinent adults usually don’t.
study by Accenture shows that when it comes to shopping for healthcare online, older shoppers, long assumed to be less confident digitally, seem better able to figure things out for themselves – online.