How often do businesses engage as well as reach out to the matured and elderly? As the population ages, there would be an opportunity for businesses to fill in the gap. Businesses must move towards marketing that subtly appeal to an ageing demographic.
Buying a house is a bit like planning for your wedding day — there are months packed with excitement, stress, planning, and then, finally, the big payoff. When you’ve started out a couple of decades ago to settle down and commit to the big stuff — spouses, houses and children trousers — daily living as an aged person was likely not a priority then.
study by Accenture shows that when it comes to shopping for healthcare online, older shoppers, long assumed to be less confident digitally, seem better able to figure things out for themselves – online.
Carol Yip CEO of Aged Care Group Sdn Bhd: A lot elderly people don’t want to move out of home. Staying where they are always gives them a sense of belonging.